When is your LinkedIn audience most active? Use Vaizle’s Best Time to Post on LinkedIn tool to get an optimal hour range that will fetch more engagement on your posts. Simply sign in and wait for the tool to analyze browsing patterns of your LinkedIn network.
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The best time to post on LinkedIn tool helps you find the optimal time range to share your content for maximum engagement. Vaizle analyzes your audience’s most active hours and accordingly tells when to post on LinkedIn today and rest of the week.
I started building my company’s presence on LinkedIn last year but something didn’t click. I then looked up when is the best time to post on LinkedIn online and found Vaizle and it worked like magic. Switched to a paid plan soon after!
April Hayes
Step 1
Click on the “Sign in with LinkedIn” button and log in to your account.
Step 2
You will now see LinkedIn pages you have access to. Select the one for which you want to find the best time of day to post on LinkedIn.
Step 3
You will now be able to see when to post on LinkedIn for a specific day and the following week.
The idea behind figuring out the best day or time to post on LinkedIn is fundamentally based on user behavior and algorithms. Keeping in mind the below-mentioned factors will help you discover the prime time for LinkedIn success.
Wednesdays are best for LinkedIn posting, while Saturdays and Sundays should be avoided. Also, engagement generally drops after 5 PM on weekdays. However, certain intervals, like morning and lunch hours, see a rise in responsiveness on this professional networking platform.
Whether working for a global or regional brand, it is of utmost importance to know the preferred timezone of your current and prospective followers. For example, if you’re catering to people from the US or Canada, it is better to use the EST timezone.
Try to understand when your audience is most active, what kind of content they prefer, and how often they are using the platform. After considering all these pointers, Vaizle gives you a calculated time range for the best results.
Getting started with LinkedIn planning? Here is an overview of the best GMT time slots you need to aim for as per Vaizle. To get results tailored specifically for your account, use the Vaizle free tool and sign in with your LinkedIn credentials.
The best time to post on Monday is between 12 to 2 PM. Scheduling your posts for this duration is likely to give you a strong start to the week.
Just like Monday, posting on Tuesday between 12 to 2 PM is likely to yield optimized content performance.
On Wednesdays, avoid posting in the mornings to avoid low traffic on LinkedIn. The best time to post on Wednesday would be in the afternoon, i.e., 1 to 3 PM.
As the corporate world heads towards the weekend, it has been observed that people tend to scroll LinkedIn during early morning hours. Try posting between 9 to 11 AM.
During Fridays, people are winding up for the week and finishing up pending work. Posting on Friday between 6 p.m. and 8 p.m. is best.
To get the most out of weekends, you need to catch users either between the hours of 9 to 10 AM or 7 to 8 PM.
Just like Saturdays, Sundays are also low engagement days. Instead of posting during the evening hours, try sticking to 9 to 10 AM.
Just like the days of the week and geographical location, industry is another pivotal factor in deciphering the best time to post on LinkedIn. Vaizle keeps in mind your specific niche before posting results for when to post on LinkedIn.
Consumer goods is a vast industry including all sorts of products, ranging from automobiles to packaged food. Usually, there aren’t a lot of time slots favorable for the consumer market, and weekends are entirely avoidable. Try opting for 11 AM on Mondays.
When it comes to the medical sector, there aren’t really any off days. But if we talk about LinkedIn engagement, Tuesdays to Fridays are likely to get good post impressions. The best times to post would be Tuesdays from 10 AM to 2 PM.
The hospitality industry is back with a bang after the global lockdown and is more focused on brand building on various platforms like LinkedIn. The best days to post would be Mondays. Try scheduling posts for 10 AM to noon.
For the media industry, staying active on social media is important throughout the week. Users expect to see any news related to global events, political turmoils, or business industry in the morning. The best times to post for the media and entertainment industry would be 9 AM on Thursdays.
Optimal hours for nonprofit organizations may vary depending on their target audience, location, and overall content. Generally, it has been noticed that noon on Wednesdays is the primetime slot for the nonprofit industry.
Generally, restaurants tend to perform well throughout the week. As more establishments start working on their online brand presence, it is crucial for you to stay a step ahead of your competitors. Plan to post at 11 on Tuesdays for improved engagement.
Tuesdays are observed to be good engagement days for the travel & tourism industry. Post at 9 AM to ensure maximum engagement on your posts.
Growing your organization’s presence on LinkedIn? Vaizle’s Best Time to Post tool might just be the missing piece!
Adding media on LinkedIn is a great way to catch user attention. Vaizle helps simplify the process further by telling you the best time for posting photos and videos separately.
Vaizle keeps in mind the creators’ need to work with a content calendar. The tool allows you to find out the best posting times for the entire week, thus letting you plan posts beforehand.
Vaizle is just what you need to save marketing hours. Initially, my team was manually collecting and analyzing data for social media profiles. But after trying out a couple of free tools, I upgraded to a paid plan. Now, I save at least 2-3 hours per day on social media analysis and our content performance is better than ever.
Matt Lewandowski
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