Social Media RoI Calculator

Despite all its popularity, social media marketing is still an enigma to business owners and in some cases even marketing teams themselves. As per a Social Sprout report, every 1 in 2 marketers feels that calculating social media RoI is their number one challenge.

So we built this Social Media ROI calculator for Social media to solve this problem:

  • Use this Social Media ROI calculator to predicate RoI on social media campaigns based on previous benchmark data.

  • Calculate ROI online of the current campaigns based on the data points available.


Estimate Your Social Media RoI

Exclude paid social traffic with this ROI calculator. For that, we’ve created a Facebook Ads RoI calculator for you. Also, if your website focuses on generating leads rather than direct online sales, your average lead-to-closing rate becomes important.


Generating Leads or Direct Sales?

Are you aiming to generate leads or sales through your social media posts. This is necessary to be able to properly frame the expectations with the marketing budget and calculate ROI online.

How Much Traffic Are You Generating From Social Media?
  1 K
1 M     

This is a measure of the number of website sessions whose source was social media. If you’ve already run a campaign, you can check this data in Google Analytics.


What Is The Conversion Rate On Your Website (or landing page)?
  1 %
50 %     

This is the percentage of traffic from social media that converts into leads or makes purchases on your website. You can calculate this by dividing total number of conversions on your website by total traffic from social media and then dividing it by 100.


What Is The Lead-To-Closing Rate For Your Business?
  1 %
100 %     

This is a percentage measure of how many leads your sales team is able to close into successful deals.


What Is The Average Transaction Size For Your Business?
$50 K     

This is the total revenue you expect on an average from your customers over their lifetime. This data can again be accessed either from your sales dashboard or Google Analytics.


Cost Of Running Social Media Campaigns
$10 K     

This includes the cost of your social media team or hiring a social media agency including costs of all the tools and content creation.


  • Number Of Expected Leads


  • Number Of Sales/Purchases


  • Total Revenue

    $ 2,625,000

  • Your Total Social Media Returns

    218,650 %

It's critical to create social media marketing goals before using a tool like the Vaizle Social ROI Calculator. Define your goals and objectives and steer clear of vanity metrics like likes and followers, which don't always accurately indicate ROI.

The ROI Calculator from Vaizle helps you Calculate ROI online fast and efficiently.

To effectively use a tool like the Hootsuite Social ROI Calculator, it’s crucial to set social media marketing goals. Without clear goals and objectives, you’ll find yourself monitoring vanity metrics like likes and followers, which don’t always accurately reflect ROI.

Frequently Asked Questions